Give the people what they want

As headlines piled up about inflation, recession, race-relations and return-to-work, everyone from CEOs to small business owners wondered what to do next. At the same time, people’s voices about these subjects weren’t being heard. SurveyMonkey, a platform for asking questions to gain insights, was the ultimate tool for these times. But nobody was thinking about it. The brand needed a boost-and fast. 

Our integrated campaign brought together the full power of strategy, creative, influencers and media. The strategy came to life using real-time insights based on the cultural moment happening right then. This led to our creative idea: a bold wake-up call, delivered by an equally bold voice across targeted media. 

Within weeks, SurveyMonkey got the awareness it needed. The brand’s first-ever influencers connected it to the culture. And the brand saw a record number of site visits and the highest sustained sign-up growth, ever.